Behind the Design

PadFone 2 is a perfect combination of smartphone and tablet. The user enjoys the advantages of both a 4.8-inch phone and a 10.1-inch tablet, switching from one to the other with a simple movement...Read More

Behind the Design

The original inspiration for this ultrabook were supposedly the side views of luxurious wrist watches and the hands of clocks. We were trying to get the same thin and light profile of a super-high quality watch when developing the ZENBOOK™...Read More

Behind the Design

The new N series body is formed from aluminum alloy with precise craftsmanship and finishing. The keyboard area blends into the whole body to make it a seamless design with integrated speaker mesh to convey a product image of high end audio equipment...Read More

Behind the Design

The hardware and software designs of Taichi aim at improving the user experience by making things easier. We absorb from the experience of user observation, and provide the user with a brand new experience...Read More

Behind the Design

Focusing on achieving the highest performance at a convenient form factor, our product design and user experience teams went through iterations of user testing and refinement of various concept models, resulting in a pleasantly intuitive user experience from the harmonious merger of hardware and software...Read More

Behind the Design

When the creative musical genius of Jay Chou combines with the precise perfection of the Asus design team, sparks fly from the meeting of culture and technology...Read More

Behind the Design

Transformer Pad Prime’s design aims at offering an enhanced user experience, both tactile and visual. Experiences with the previous Transformer Pad, and the vision of our new aim, led to the adoption of a radical design change...Read More