What is PRIDE?
 ASUS motherboards are known as the best. People trust them for a huge variety of needs, holding on to the reliable hardware far longer than expected. ASUS motherboards define everything great about the PC, and we want to highlight this spirit.
With the PRIDE campaign, we reached out to the community to hear what real life users have to say about their ASUS motherboards. And the response has been wonderful, with thousands of customers sending us their personal stories, telling of motherboards that have been serving them loyally for years – in some cases decades!
We wanted to hear more about how ASUS motherboards help people live better lives and why they make you feel PRIDE. Thanks to everyone who sent in their story! We’re happy to announce the winners by category, so check out their PRIDE tales and see what makes ASUS motherboards unique in every way.
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“It is a TOP brand! Perfect gear and skillfully finished hardware” 
“Thanks to this new powerstation, our devs have been able to compile a lot faster, our artists, able to work with ease in critical moments…” 
“So it worked for more than 10 years, that definitely shows motherboard reliability!” 
“We can conclude that we made a good decision when we decided on ASUS in 2001: the computer has been working perfectly” 
“When I turned on my ASUS I would feel so warm even in cold winters, like being with an old friend” 
“I want to share one of dozens of innovative ways of using ASUS boards and making life better” 
“I have been working with ASUS mobos for years, the reasons are the price/value/reliability and their design” 
“Great products ASUS, and I look forward to the next project I can do with your innovative hardware” 
“…you can see ASUS' innovation and creativity by these details”